Landing pages are one-page sites that are usually tied together with Ads on Google or Facebook. Ad Campaigns can be found in the Social Media Section of my portfolio. Landing page designs can vary with verbiage and graphics in A/B tests understand what works best with the target audience. Landing pages differ from website homepages because they guide the audience to perform some action. The action can be to download software, to purchase a service or product, or even to take a survey. The audience is usually cut off from typical site pages to limit distractions and get that conversion. They can be used as tests to asses the best way to word slogans and other content & what colors or photos will work best.